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⌈Emily Tse⌋Overview
 

Hong Kong based designer constantly looking 
for the why. Her curiousity spans across various disciplines,
with experience in brand, product, and campaign design. 

Currently at Design Bridge & Partners.

Her curiosity spans various disciplines, with experience in brand, product, and campaign design. 
Living and working in the Europe has deepened her appreciation for different cultures, and 
she is open to collaborations worldwide. She enjoys exploring creative experiments, including illustrations, 2D and 3D motion, and projects in P5.js and Processing.

Works in progress

Works (2019-current)

Archive

Personal projects and experiments

Works in progress


Project Marketing interactive Content 360            
    Type
    Interactive campaign design
    Role
    Designer
Year
2024

About
A fun little interactive activity as part of a marketing intitiative for Design Bridge & Partners at Content 360 event in Hong Kong.

            
    Project details

      Design Bridge & Partners was invited by Marketing Interactive to participate in the annual Market 360 conference in Hong Kong. As part of our marketinginitiativeand toshowcase our capabilities in the region, we created an interactive activity where participants receive unique postcards based on their answers to a setof questions related to the three themes of creativity, sustainability, and AI technology. The featured topic chosen by each participant will also be displayed on thepostcard, alongside unique abstract iconography and AI-generated imagery composed from their selected topics and answers. These results are shared in real time,creating a large moving canvas, and participants can take home their own copy as well!


      Project HSBC Asset Management
      Alternatives brand film             
        Type
        Brand campaign & art direction
        Role
        Designer
        (Part of the HSBC core design team)
      Year
        2024
      About
      Working with our animation partner Aixsponza,
      we crafted a short and shiny brand film for HSBC AM’s Alternatives capability infrastructure.

                  
        Project details






      Project
      HSBC Asset Management   
               
        Type
        Brand identity & campaign
        Role
        Designer
        (Part of the HSBC core design team)
        Year
      2021 - current

      About HSBC Asset Management was perceived by industry investors as just another part of a broad, global bank, offering no specific expertise. Our challenge was to create a new identity for the brand that not only demonstrates their unique specialism but also the significance of how data translates into purposeful action.
      Project details






      Project 
      GP Batteries             
        Type
        Brand identity & campaign
        Role
        Designer 
        Year
      2022
      About
      A exciting brand campaign that subverts
      the existing battery category and advocates simplicity as the driving force to create delightful,
      long-lasting memorable moments for customers
      and their families.

                  
        Project details






      Project 
      Tastelife!         
        Type
        Visual identity, web design
        & art direction
        Role
        Designer 
        Year
        2023
      About

      Project details






      Project 
      CelcomDigi           
        Type
        Brand identity overhaul & art direction
        Role
        Designer 
      (Part of the CelcomDigi core design team)
        Year
        2023
      About
      Bringing Malaysia’s 2 biggest telecommunication firms together into future.

      M&A is often met with apprehension, especially in the telco industry. So merging these two iconic brands, Celcom and Digi, posed a challenge as each brand had
      a strong legacy and brand identity and often are direct competitors against each other.

                  
      Project details







      Project 
      Hong Kong Breast Cancer Foundation (HKBCF)            
        Type
        Brand identity & campaign
        Role
        Designer (Design lead)
        Year
      2021
      About
      Created a cross-channel campaign that would stands out against our local compeptitors, as well as energise and increase donation of both HKBCF’s new and existing audiences.


                  
      Project details